Job Title: Marketing Specialist

Location: 5531 Young Street, Halifax, NS B3K 1Z7

Job Type: Full-time

Company: Waters Edge Leisure Living Ltd.

Start Date: As soon as possible

Deadline to Submit Your Application: December 13, 2024 

About Us:
Waters Edge Leisure Living Ltd. is the largest developer in Nova Scotia specializing in leisure living lots. We provide an extensive selection of lakefront, oceanfront, and access lots that blend stunning natural surroundings with convenient access to essential amenities. Dedicated to quality, we strive to bring exceptional waterfront properties to the market across the province of Nova Scotia. Learn more about us at https://livewatersedge.ca/ 

Job Overview:
We are seeking a results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for creating and executing marketing plans to generate quality leads and drive sales. This is a fantastic opportunity for you if you possess a deep understanding of digital marketing, effective multitasking skills, and the ability to work independently and as a team.

We are looking to fill this role urgently. While we appreciate all applicants, only qualified candidates will be contacted for an interview. If you are a results-oriented marketer with a passion for driving business growth, we would love to hear from you. To apply, send your Resume, Cover Letter, and any relevant documents to Stephen@WatersEdgeLL.ca or Shan@WatersEdgeLL.ca with the subject line: [Application for Marketing Specialist + Your Name].

We will reach out to you via phone or email, so kindly ensure your contact information is provided.

Key Responsibilities:

• Develop and execute effective ads to promote our properties for sale on platforms like Facebook Marketplace, Kijiji, and other relevant sites.

• Generate and manage high-quality leads while assisting the sales team in effectively engaging with and nurturing those leads.

• Manage and update the company websites to ensure they are current and engaging.

• Create content for marketing and advertising purposes as required, including written content, graphics, photographs, and videos.

• Analyze the performance of marketing efforts and provide actionable insights on a Weekly and Monthly basis.

• Use Photoshop or other designing programs (Canva, Illustrator, etc) to create publication-ready advertisements.

• Coordinate any required outsourced marketing materials, including graphic design, video, printed materials, and others.

• Produce periodic newsletters with creative and updated information with well-defined Calls to action.

• Build a strong presence on Google, Facebook, and Instagram, ensuring content is relevant and appropriate.

• Manage and optimize digital advertising campaigns (e.g. Facebook Ads).

• Perform competitor research to analyze their strengths and weaknesses while keeping the company informed about their latest updates and activities.

• Other duties as required

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

• At least 2 years of experience in a marketing role.

• Results-oriented candidates with excellent organizational and time-management skills.

• Experience with content management systems, graphics software, and project management programs (i.e. WordPress, Wix, Adobe Suite, Canva, MailChimp, etc.)

• Familiarity with Google Analytics and other analytics tools.

• Strong writing and editing skills for creating marketing materials.

• Knowledge of the land development industry and real estate is a plus but not required.

What We Offer:

• Competitive salary, negotiable. We value your hard work and will compensate you accordingly.

• Opportunities for professional growth and development

• A collaborative and supportive work environment

• Flexible work hours and paid time off